Advice for Purchasing Your First Trade Show Display

Whether your business is brand new or you’ve decided to finally take the plunge into exhibiting, you’re going to need to acquire a trade show display.  There are so many choices that it can be difficult to decide between them all.  How will you decide which trade show display is right for you?  Try the following tips when you’re making your decision:

Define Your Trade Show Goals

Not all exhibitors expect the same ROI from their trade show appearance.  Sometimes, they want to increase sales or leads.  At other times, they want to increase brand awareness.  Some exhibitors want to show off brand new products.  And some want to entertain customers with their trade show display.  Stakeholders should meet early and have frank discussions about what their exhibiting goals really are and how they’ll use their display to meet those goals.  With a goal in mind, you can start to have a picture of your requirements.

Know Your Trade Show Booth Space Requirements

If you know you’ll be exhibiting in a 10×10 space versus a 10×20 space, you’ll have different options available to you.  You will also have different limitations to the kinds of things you’ll be able to do with your trade show display. A 10×10 won’t be able to have an overhead hanging sign nor will you likely want to pack it full of things that will only hinder the ability to welcome someone into your booth space.  How much space you occupy will be necessary to make a decision between display options.

Determine Your Trade Show Display Budget

One of the trickiest things to pin down is your trade show display budget. Many exhibitors have a vague idea of what they’d like to spend, but they fail to consider that if they have a specific overall budget, they need to also factor in the cost of the booth space itself, travel, accommodations, and per diems.  Sometimes this leaves less in the budget for your actual trade show display.  It’s important to do the calculations so you don’t go over your overall budget. Nobody wants to have to go back to management and say they’ve gone over budget when all calculations are done.

Decide Which Trade Show Display Elements are Must Have’s vs. Nice to Have’s

Given the space requirements, goals, and budget for a trade show display, you’ll want to make a list of what you must have versus what would be nice to have in your booth space.  This can help you to decide whether a pop up display is more appropriate or if you really need a hybrid modular display.  Each has its own benefits and options available to exhibitors. For example, a pop up can still feature technology in it, but it will be incorporated in a different way than another kind of display.  In a larger booth space and with a larger budget, you may want to get more elaborate with the elements you include such as a media kiosk or a more elaborate reception counter than you may with a pop up in a smaller space.

Research Your Options

Once you know all of the basics- goals, space, budget, and elements you want versus need, you can then begin to research your options.  Not every trade show display is the same.  Some are tension fabric back walls, others include many accessories to show small products and to play media, and some include a makeshift reception counter.  By researching what’s available, you’ll be able to decide on the perfect trade show display for you. 

Your first time out at a trade show might feel daunting, but you’ll soon get used to exhibiting.  Then you’ll be glad you put so much thought into choosing your very first display.  If you still have questions, contact one of our friendly and knowledgeable Account Specialists.  Their experience and breadth of knowledge can help you to select just the right option for you.