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There are a myriad of choices when it comes to trade show displays that it can be difficult to determine which one is best for your immediate needs.  Just like cars, there’s one for everybody.  If you’re in doubt, consider a pop up display.  Not sure it’s quite your speed?  Think about the following before you make your decision:

A Pop Up Display Only Requires One Person to Set Up

One of the most popular aspects of a pop up display is that it’s so easy to set up.  More often than not, it can be done in mere minutes prior to the start of the trade show or other such event.  Whether you have a table top or a 10’x10’ trade show booth space, a pop up display installs without the need to hire more booth staffers or to ask show services to install a display for you.  In most cases, it’s as easy as snapping the frame together, zipping a back wall graphic on, and then setting up any additional accents that you may have purchased to go with your pop up display.  This is especially handy when you’ve got only one person staffing the trade show booth or when you don’t have the time or budget to hire a crew to get your trade show display established in the exhibit hall.

A Pop Up Display is Budget Friendly

When exhibitors look through their options for exhibiting, it can feel overwhelming comparing their budgets to the prices of some of the trade show display options. The most budget friendly option is to purchase a pop up display.  Whether your space is comprised of a table with pipe and drape behind it and you just need something for the table to broadcast your messaging, or you’re looking for a larger set up to fill a 10’x10’ trade show booth, a pop up display is the best bang for your buck.  Many of the full sized kits include extras such as lights and pop up reception counters.  Some do not, so it’s important to read the specifications carefully prior to purchasing a kit.  However, when budget is a driving factor in your exhibition, a pop up display is an excellent idea.

A Pop Up Display with Graphics is Preferable to Pipe and Drape

If you have the budget for a full sized pop up display, it’s much more preferable than sitting with only pipe and drape behind you.  Trade show attendees are bombarded with lots of visuals and the lack of cohesive branding behind you could turn people off or make them believe you’re not a fully up and running company yet.  Images matter and how you’re perceived by your peers and potential customers at a trade show is also important.  Opt for the ability to project your brand story using images and messaging that will speak to your desired audience in this space.

A pop up is an incredibly diverse piece of equipment that can be used in any situation or event, both indoors and outside, but above are the three most popular reasons why people opt for a pop up instead of another more complex option.  If you’re looking for more information on a pop up, contact us on LiveChat now and we can find an option that best suits your needs.

 

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