The HP27 is a modern and stylish hybrid modular exhibit backwall featuring shelving to show off small products. Your products are the star of the show in this high-quality exhibit. But from a distance, they may not be seen. This is why you should focus on your exhibit backwall graphics and how you can tell your brand story. Because the shelves are centered, you’ll want to layout your graphic artwork carefully. This means choosing images and messaging that won’t be hidden behind your products on the show floor. Bright colors and bold images work well in this sort of exhibit.
The HP27 features high-quality Silicone Edge Graphics (SEG) that are push-fit. SEG graphics include a silicone strip sewn into the edge, which keeps it looking seamless on the show floor. This strip is fitted into the channel of the frame, so the edges nearly disappear. Additionally, pillowcase fabric graphics are used in this modern exhibit. Pillowcase fabric graphics are soft to the touch. Additionally, they conform well to angular or curved shapes, appearing smooth and taut. Other fabrics may not conform in the same ways.
Replacement exhibit backwall graphics become necessary as your branding and messaging ages. The hardware of this particular exhibit is meant to last a long time when cared for properly. So too are the graphics when cared for properly. However, this means that over time, your messaging could become dated. Marketing moves at a fast pace and can sometimes outpace the graphic prints you’ve used for years. Colors fall out of fashion, new product lines are announced, companies merge, branding changes. There are many reasons why you would want to refresh and replace your hybrid modular exhibit graphics. If you’ve got the vision but nobody to execute it for you, select some additional design time. One of our talented graphic designers will be able to put together a concept for you.
Don’t forget to look around our online store and select a trade show reception counter or kiosk to add more impact to this stylish exhibit.