What will you communicate to your desired audience on the trade show floor? People need to know what your business does and how you can help them. If your graphics aren’t up to parr, you may turn off your audience. Take some time to invest in clear messaging, bold colors and simple imagery that ties your messaging together. Your graphics should be clear and cohesive.
When your trade show display starts to age, there’s a simple solution to extend it’s life a little longer. That’s replacement graphics. You’ve already got perfectly good hardware. Instead of throwing it out, update your graphics. You can create something more modern, edgy, or even bolder. Alternatively, you can update your logo, messaging, or overall branding. Bring yourself current. As your messaging changes, whether per show or over the years, you can always order more replacement graphics. This will ensure you’re speaking to the right people in the right ways.