Trade shows are all about first impressions. What causes one person to walk through your virtual front door versus passing you by? The answer is the mood and feelings you inspire with your graphics. One of the first items to stand out in a visitor’s sightline is the reception counter. A visitor’s eyes may wander to the back wall, maybe to an LED monitor, but they’ll definitely notice the reception counter in front of them. Therefore, the reception counter graphics need to be inviting and welcoming. They should be something that inspires people to stop and have further discussions. With a 3×3 reception counter, you have multiple areas to make use of. You can be bold, exciting, new. or edgy. What do you want people to feel when they see your reception counter?
Our reception counter graphics are made with push-fit dye-sublimated fabric. This means they insert easily into the grooved frame channels to appear seamless. The dye-sublimation process also creates very bold and exciting colors that stand out on the show floor. Dye-sublimated graphics are created by using extremely high heat and pressure. This embeds the design into the fibers of the fabric itself. As a result, your graphics appear more vivid. They are also more fade-resistant and wrinkle-resistant. This helps your graphics look nicer longer.
More often than not, the counter hardware itself lasts through many shows over the years. However, businesses grow and change. Marketing changes. Companies adopt new logos, new tag lines. They create new product lines and change messaging. In this case, you don’t need to throw out the reception counter altogether. You can save some money and instead order replacement reception counter graphics. Ordering replacement graphics allows you to update anything that is outdated, maybe change up your approach, adopt new styles. What mood or feeling might you inspire with your updated graphics?